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| Tekijä: | Chrisman, J. J. Hofer, C. W. Boulton, W. R. |
| Otsikko: | Toward a system for classifying business strategies |
| Lehti: | Academy of Management Review
1988 : VOL. 13:3, p. 413-427 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Porter's (1980) and Abell's (1980) attempts to classify business strategies have several fundamental limitations. After discussing the objectives and attributes of 'scientific' classification systems, this article presents a new classification scheme, built on the work of Porter and Abell, as a first step toward developing an 'optimal' business strategy classification system. |
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