haku: @author Kohli, R. / yhteensä: 11
viite: 6 / 11
| Tekijä: | Kohli, R. Sukumar, R. |
| Otsikko: | Heuristics for product-line design using conjoint analysis. |
| Lehti: | Management Science
1990 : DEC, VOL. 36:12, p. 1464-1478 |
| Asiasana: | CONJOINT ANALYSIS HEURISTIC METHODS PRODUCT POLICY PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | Recently proposed methods for product-line selection use the total utilities of candidate items to construct product lines maximizing seller's return or buyers' welfare. For conjoint (hybrid conjoint) data, enumerating the utilities of candidate items can be computationally feasible if the number of attributes and their levels is large. Such methods are proposed, extending dynamic-programming heuristic for selecting a single item maximizing share to structure product lines maximizing share, seller's return, or buyers' (utilitarian) welfare. An application using hybrid conjoint data for a consumer-durable product is described. |
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