haku: @author Specht, G. / yhteensä: 11
viite: 4 / 11
Tekijä: | Specht, G. |
Otsikko: | Dynamische Distributionsstrategien in High-Tech-Maerkten |
Lehti: | Absatzwirtschaft
1991 : FEB, VOL. 34:2, p.78-85 |
Asiasana: | MARKETING TECHNOLOGY HIGH TECHNOLOGY |
Kieli: | ger |
Tiivistelmä: | The requirements concerning the distribution of high-tech products change relatively quickly. The author enumerates the types of the dynamic distribution strategies and gives also a graphic representation, which help to compare the strategies. Finally the consequences are discussed. |
SCIMA