haku: @journal_id 1697 / yhteensä: 110
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| Tekijä: | Mugge, R. Schoormans, J.P.L. Schifferstein, H.N.J. |
| Otsikko: | Design strategies to postpone consumers' product replacement: the value of a strong person-product relationship |
| Lehti: | Design Journal
2005 : VOL 8:2, p. 38-48 |
| Asiasana: | Design management Strategy Consumer behaviour Products |
| Kieli: | eng |
| Tiivistelmä: | This article examines 'ensuring a strong person-product relationship' (hereafter as: r-ship.) as a design strategy to postpone product (here as: p. - for 'products' as: ps.) replacement. If a person experiences strong r-ship (etc.) with the p., this can result in more protective behaviours towards this p. and in p. longevity. A crucial precondition for a long-lasting r-ship. is that consumers feel the p. is irreplaceable. Designers can encourage the p.'s irreplaceability by stimulating the formation of memories associated with a p. or by creating unique and personal ps. |
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