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| Tekijä: | Miyazaki, A. D. Langenderfer, J. Sprott, D. E. |
| Otsikko: | Government-sponsored lotteries: Exploring purchase and nonpurchase motivations |
| Lehti: | Psychology & Marketing
1999 : JAN, VOL. 16:1, p. 1-20 |
| Asiasana: | LOTTERIES INDIVIDUAL BEHAVIOUR MOTIVATION RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | This study investigates the psychological motivations underlying lottery purchase behaviour. The study examines not only the reported motives for playing the lottery, but the motives for not playing as well. Based on open-ended surveys of lottery-eligible individuals, a taxonomy of pruchase and nonpurchase motivations is developed. Variations in lottery expenditures are investigated with respect to the reported motivations, demonstrating the key role of nonpurchase motivations in understanding lottery consumption levels. |
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