haku: @indexterm market conditions / yhteensä: 111
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| Tekijä: | Bush, V.D. Ingram, T.N. |
| Otsikko: | Building and assessing cultural diversity skills: implications for sales training |
| Lehti: | Industrial Marketing Management
2001 : JAN, VOL. 30:1, p. 65-76 |
| Asiasana: | MARKETING MANAGEMENT SALES MANAGEMENT CULTURE MARKET CONDITIONS MANAGEMENT TRAINING |
| Kieli: | eng |
| Tiivistelmä: | Despite the continued increase in cultural diversity in the marketplace, many sales and marketing executives are failing to interact successfully with their customers and employees from diverse cultural backgrounds. As a result, academics and practitioners have advocated cultural diversity training as a way to increase success. |
SCIMA