haku: @indexterm advertising expenditure / yhteensä: 112
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| Tekijä: | Pekelman, D. Tse, E. |
| Otsikko: | Experimentation and budgeting in advertising: an adaptive control approach. |
| Lehti: | Operations Research
1980 : MAR-APR, VOL. 28:2, p. 321-347 |
| Asiasana: | SALES MANAGEMENT ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE |
| Kieli: | eng |
| Tiivistelmä: |
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