haku: @indexterm advertising expenditure / yhteensä: 112
viite: 30 / 112
| Tekijä: | Nelson, P. Siegfried, J. Howell, J. |
| Otsikko: | A simultaneous equations model of coffee brand pricing and advertising. |
| Lehti: | Review of Economics and Statistics
1992 : FEB, VOL. 74:1, p. 54-63 |
| Asiasana: | BRANDS MARKET SHARE RETAIL PRICING ADVERTISING EXPENDITURE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA