haku: @indexterm advertising expenditure / yhteensä: 112
viite: 29 / 112
Tekijä: | |
Otsikko: | Wird der Horfunk seinen Marktanteil erhohen? (Will radio increase its share from advertisement income?) |
Lehti: | Markenartikel
1992 : VOL. 54:6, p. 296-298 |
Asiasana: | ADVERTISING EXPENDITURE COMMUNICATIONS INDUSTRY |
Kieli: | ger |
Tiivistelmä: | This is a forecast of IPA, the Association of German Media Advertisers. Three scenarios are sketched up for the breakdown of advertisement market among the four largest media: television, radio, dailies and magazines up to the year of 1995. The scenarios differ in the speed of European integration and the business cycle. |
SCIMA