haku: @indexterm advertising expenditure / yhteensä: 112
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| Tekijä: | Jobber, D. |
| Otsikko: | Advertising budgeting - how industrial goods companies decide. |
| Lehti: | Management Decision
1980 : VOL. 18:5, p. 276-281 |
| Asiasana: | ADVERTISING EXPENDITURE BUDGETING INDUSTRIAL ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA