haku: @indexterm advertising expenditure / yhteensä: 112
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| Tekijä: | Wierenga, B. |
| Otsikko: | Modelling impact of advertising and optimizing advertising policy : an application in recreation. |
| Lehti: | European Journal of Operational Research
1981 : NOV, VOL. 8:3, p. 235-248 |
| Asiasana: | RESOURCE ALLOCATION ADVERTISING EXPENDITURE HEURISTIC METHODS MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA