haku: @indexterm ADVERTISING EXPENDITURE / yhteensä: 112
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| Tekijä: | |
| Otsikko: | Global adspend trends: World advertising expenditure |
| Lehti: | International Journal of Advertising
2000 : VOL. 19:1, p. 139-144 |
| Asiasana: | Advertising expenditure International economics |
| Kieli: | eng |
| Tiivistelmä: | The latest survey of world advertising expenditure shows there was marginal growth in 1998. This was due to the substantial downturn in the Asia/Pacific area. The fastest growing markets were once again found in eastern Europe. |
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