haku: @indexterm advertising expenditure / yhteensä: 112
viite: 82 / 112
| Tekijä: | Simon, J. L. Ben-Ur, J. |
| Otsikko: | The advertising budget's determinants in a market with two competing firms. |
| Lehti: | Management Science
1982 : MAY, VOL. 28:5, p. 500-519 |
| Asiasana: | ADVERTISING EXPENDITURE MARKET STRUCTURE |
| Kieli: | eng |
| Tiivistelmä: |
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