haku: @indexterm advertising expenditure / yhteensä: 112
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| Tekijä: | Simon, H. |
| Otsikko: | ADPULS : an advertising model with wearout and pulsation. |
| Lehti: | Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 352-363 |
| Asiasana: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE BRANDS MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA