haku: @indexterm advertising expenditure / yhteensä: 112
viite: 67 / 112
Tekijä: | Fudenberg, D. Tirole, J. |
Otsikko: | The fat-cat effect, the puppy-dog ploy, and the lean and hungry look. |
Lehti: | American Economic Review
1984 : MAY, VOL. 74:2, p. 361-366 |
Asiasana: | COMPETITION R&D ADVERTISING EXPENDITURE INDUSTRIAL ORGANIZATION MARKET STRUCTURE |
Kieli: | eng |
Tiivistelmä: |
SCIMA