haku: @indexterm advertising expenditure / yhteensä: 112
viite: 59 / 112
Tekijä: | Tull, D. S. Wood, V. R. Duhan, D. |
Otsikko: | "Leveraged" decision making in advertising : the flat maximum principle and its implications. |
Lehti: | Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 25-32 |
Asiasana: | ADVERTISING RESEARCH DECISION MAKING ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |
SCIMA