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| Tekijä: | Blattberg, R. C. |
| Otsikko: | The design of advertising experiments using statistical decision theory. |
| Lehti: | Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 191-202 |
| Asiasana: | ADVERTISING RESEARCH ADVERTISING EXPENDITURE DECISION THEORY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA