haku: @indexterm advertising expenditure / yhteensä: 112
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Tekijä: | Blattberg, R. C. |
Otsikko: | The design of advertising experiments using statistical decision theory. |
Lehti: | Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 191-202 |
Asiasana: | ADVERTISING RESEARCH ADVERTISING EXPENDITURE DECISION THEORY |
Kieli: | eng |
Tiivistelmä: |
SCIMA