haku: @indexterm advertising expenditure / yhteensä: 112
viite: 57 / 112
Tekijä: | Mazanec, J. A. |
Otsikko: | A decision support system for optimizing advertising policy of a national tourist office. Model outline and case study. |
Lehti: | International Journal of Research in Marketing
1986 : VOL. 3:2, p. 63-77 |
Asiasana: | MARKET RESEARCH ADVERTISING EXPENDITURE TOURIST INDUSTRY PLANNING MODELS |
Kieli: | eng |
Tiivistelmä: |
SCIMA