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| Tekijä: | Piercy, N. F. |
| Otsikko: | The marketing budgeting process : marketing management implications. |
| Lehti: | Journal of Marketing
1987 : OCT, VOL. 51:4, p. 45-59 |
| Asiasana: | MARKETING COSTS ADVERTISING EXPENDITURE UNITED KINGDOM MANUFACTURING INDUSTRY MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA