haku: @indexterm advertising expenditure / yhteensä: 112
viite: 101 / 112
| Tekijä: | Bultez, A. V. Noert, P. A. |
| Otsikko: | Does lag structure really matter in optimizing advertising expenditure? |
| Lehti: | Management Science
1979 : MAY, VOL. 25:5, p. 454-465 |
| Asiasana: | ADVERTISING EXPENDITURE OPTIMIZATION |
| Kieli: | eng |
| Tiivistelmä: |
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