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| Tekijä: | Gilligan, C. T. Holmes, D. E. A. |
| Otsikko: | Advertising expenditure and product quality: does heavy advertising result in higher quality products? |
| Lehti: | Management Decision
1979 : VOL. 17:5, p. 391-403 |
| Asiasana: | ADVERTISING ADVERTISING EXPENDITURE |
| Kieli: | eng |
| Tiivistelmä: |
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