haku: @indexterm advertising expenditure / yhteensä: 112
viite: 96 / 112
Tekijä: | Bultez, A. V. Noert, P. A. |
Otsikko: | Does lag structure really matter in optimizing advertising expenditure? |
Lehti: | Management Science
1979 : MAY, VOL. 25:5, p. 454-465 |
Asiasana: | ADVERTISING EXPENDITURE OPTIMIZATION |
Kieli: | eng |
Tiivistelmä: |
SCIMA