haku: @indexterm advertising expenditure / yhteensä: 112
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Tekijä: | Guillee, P. |
Otsikko: | Convergences et divergences media en Europe. |
Lehti: | Revue Francaise du Marketing
1991 : NOV-DEC, 130, p.59-68 |
Asiasana: | EUROPE TELEVISION RECEIVERS INDUSTRY MEDIA COVERAGE NEWSPAPER INDUSTRY OUTDOOR ADVERTISING ADVERTISING EXPENDITURE |
Kieli: | fre |
Tiivistelmä: |
SCIMA