haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
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| Tekijä: | Reardon, R. Moore, D. |
| Otsikko: | The greater memorability of self-generated versus externally presented product information |
| Lehti: | Psychology and Marketing
1996 : MAY, VOL. 13:3, p. 305-320 |
| Asiasana: | PSYCHOLOGY MARKETING PRODUCT INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | Previous research based on the "generation effect" seems to suggest that when subjects are allowed to do more active thinking on their own in order to generate a response to an experimental stimulus, memory performance is often better than when all the answers or solutions to the stimulus question are presented to them. In the present study, it was demonstrated that potent generation effects can occur in the context of a single advertising appeal. The results also confirm that the existence of an elaborate semantic network for a given product category can be an important factor in facilitating the generation effect. |
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