haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
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| Tekijä: | Schaefer, A. |
| Otsikko: | Consumer knowledge and country of origin effects |
| Lehti: | European Journal of Marketing
1997 : VOL. 31:1/2, p. 56-72 |
| Asiasana: | CONSUMERS PRODUCT INFORMATION MEASUREMENT |
| Kieli: | eng |
| Tiivistelmä: | Consumer knowledge has been seen as a potential mediating factor in consumers' use of country of origin as a product information cue, but there is disagreement on the definition and measurement of consumer knowledge in this context. Various dimensions of consumer knowledge and how they impact on consumers' use of the country of origin cue in evaluation of alcohol drinks. The paper shows that objective class knowledge may under certain circumstances increase consumers' reliance on country of origin when evaluating with unfamiliar brand names. |
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