haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
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| Tekijä: | Adaval, R. |
| Otsikko: | Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information |
| Lehti: | Journal of Consumer Research
2001 : JUN, VOL. 28:1, p. 1-17 |
| Asiasana: | PRODUCT INFORMATION PRODUCTS CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | An affect-confirmation process is proposed to explain the conditions in which information that is similar in valence (i.e., evaluatively consistent) with a person's mood is weighted more heavily in product judgments. Specifically, the affect that participants experience as a result of a transitory mood state may appear to either confirm or disconfirm their reactions to product information, leading them to give this information more or less weight when evaluating the product as a whole. This affective confirmation typically occurs when hedonic criteria are considered more important in evaluation than utilitarian criteria. Four experiments confirmed implications of this-conceptualization. |
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