haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
viite: 11 / 113
| Tekijä: | Sengupta, J. Johar, G. V. |
| Otsikko: | Effects of inconsistent attribute information on the predictive value of product attitudes: toward a resolution of opposing perspectives |
| Lehti: | Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 39-56 |
| Asiasana: | Management information Consumer behaviour Product information |
| Kieli: | eng |
| Tiivistelmä: | The article examines the effects of evaluative inconsistencies in product attributive information on the strength of the resultant attitude, as manifested in its predictive ability. The authors investigate the likelihood of inconsistency reconciliation - that is, whether or not people elaborate on inconsitencies with the goal of achieving an integrated evaluation. |
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