haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
viite: 10 / 113
| Tekijä: | Meyvis, T. Janiszewski, C. |
| Otsikko: | Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information |
| Lehti: | Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 618-635 |
| Asiasana: | CONSUMERS PRODUCTS PRODUCT INFORMATION ANALYTICAL REVIEW |
| Kieli: | eng |
| Tiivistelmä: | When consumers try to assess the performance of a product on a key benefit, their information search often reveals both diagnostic information and irrelevant information. Although one would expect irrelevant information to have little impact on predictions of product performance, the authors present evidence that the irrelevant information systematically weakens consumers' beliefs that the product will provide the benefit. The authors show that this dilution effect persists after subjects have acknowledged the irrelevance of the additional information but that it does depend on whether the product information is processed with the desired benefit in mind. |
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