haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
viite: 43 / 113
Tekijä: | Goldberg, M. |
Otsikko: | A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children |
Lehti: | Journal of Marketing Research
1990 : NOV, VOL. 27, p.445-454 |
Asiasana: | TELEVISION ADVERTISING PRODUCT INFORMATION ADVERTISING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |
SCIMA