haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
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| Tekijä: | Lee Reed, O. |
| Otsikko: | Reading the tea leaves: future future regulation of product-extrinsic advertising |
| Lehti: | Business Horizons
1990 : SEP-OCT, VOL. 33:5, p. 88-93 |
| Asiasana: | ADVERTISING REGULATIONS PRODUCTS PRODUCT INFORMATION HEALTH CONSUMER PROTECTION |
| Kieli: | eng |
| Tiivistelmä: | New regulation of advertising in business focuses on some advertising techniques when they are extrinsic to actual product-purchase characteristics yet serve to attract consumers to purchase products. The new advertising regulation may stop with limitations on the advertising of certain products that society deems harmful. Advertising is the most visible interface between sellers and consumers, and it would provide a target for regulation. It is described what is necessary to appreciate the potential for legal regulation of product-extrinsic advertising. Advertisers need to give serious, critical attention to the role of product-extrinsic advertising in informing (and misinforming) that lifestyle. |
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