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| Tekijä: | Okuyama, T. Matsui, K. |
| Otsikko: | Management of technology through Vision-Driven R&D |
| Lehti: | International Journal of Technology Management
2003 : VOL. 25:6-7, p. 623-630 |
| Asiasana: | Strategic management Product development R&D Case studies Asia Japan |
| Kieli: | eng |
| Tiivistelmä: | Japanese manufacturing companies have grown based on strong new product development by market-driven R&D. Japanese companies have to develop a new type of R&D management, Vision-Driven R&D, or the third type of R&D, the first type being Market-Driven R&D, and the second Discovery-Driven R&D. Vision-Driven R&D is oriented from the Vision. The Vision-Driven R&D has been studied with various companies' R&D managers and staff. Concepts about the value of Vision-Driven R&D are offered and a case study of Vision-driven R&D is presented. |
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