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| Tekijä: | Lam, S. |
| Otsikko: | Retail sales force scheduling based on store traffic forecasting |
| Lehti: | Journal of Retailing
1998 : SPRING, VOL. 74:1, p. 61-88 |
| Asiasana: | RETAILING SCHEDULING STORAGE |
| Kieli: | eng |
| Tiivistelmä: | Although retailers acknowledge the impact of sales force scheduling decisions on store profits and customer service, current scheduling methods may fail to capture the sales potential of customers who enter their premises. These methods do not recognize the effect that the sales staff availability has upon the customer purchasing, thus leaving significant opportunity for additional sales volume unreleased. |
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