haku: @journal_id 1673 / yhteensä: 114
viite: 75 / 114
| Tekijä: | Gallarza, M. G. Saura, I. G. Garci, H. C. |
| Otsikko: | Le marketing des services comme approche analytique dans la recherche touristique |
| Lehti: | Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
2000 : VOL. 55:3, p. 54-66 |
| Asiasana: | Tourism Tourist industry Travel Service marketing |
| Kieli: | fre |
| Tiivistelmä: | The authors consider service marketing as an interesting approach from an intradisciplinary perspective. They think that it could be an instrument for a better understanding of tourism. |
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