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| Tekijä: | Sainaghi, Ruggero |
| Otsikko: | Strategic positioning and performance of winter destinations |
| Lehti: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2008 : VOL. 63:4 p. 40-57 |
| Asiasana: | travel performance appraisal strategic planning case studies |
| Kieli: | eng |
| Tiivistelmä: | This empirical case study investigates the strategic positioning and performance of European winter destinations. The researcher underlines that the destination strategy is a result of a complex interaction and overlapping of the decisions made by the different local players. |
SCIMA