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| Tekijä: | Hastings, S. Price, M. |
| Otsikko: | Money can't buy me loyalty |
| Lehti: | Admap
2004 : VOL. 39:2, p. 29-31 |
| Asiasana: | Consumer behaviour Loyalty Money Society Trends |
| Kieli: | eng |
| Tiivistelmä: | The article discusses the issue of loyalty schemes which have become popular among marketers. When customers are changing in the marketplace marketers need to apply different rules. |
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