haku: @journal_id 698 / yhteensä: 117
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Tekijä: | Luyken, G.-M. |
Otsikko: | Economic structure of media in the '90s (in German) |
Lehti: | Media Perspektiven
1990 : VOL. 10, p.621-641 |
Asiasana: | |
Vapaa asiasana: | Interests, Investment, Changes |
Kieli: | eng |
Tiivistelmä: | All big media companies play an important part in economic life since they have stakes in different media branches. This time television seems to be a favourable business in which banks are also interested. Productions, advertising and distribution are investigated as well and the structure of future TV market is discussed. |
SCIMA