haku: @journal_id 698 / yhteensä: 117
viite: 95 / 117
| Tekijä: | Kelm, H. |
| Otsikko: | Vielfalt der Einnahmequellen als Schutz vor Abhängigkeiten. Zur Mischfinanzierung des offentlich- rechtlichen Rundfunks (Multichannel financing is a cure against dependence. Mixed financing of state media) |
| Lehti: | Media Perspektiven
1990 : NR. 6, p. 357-363 |
| Asiasana: | |
| Kieli: | eng |
| Tiivistelmä: | The article argues for allowing state media to increase their budget by income from publicity. Private firms are eager to use public media for publicity and the media cannot renounce from this source of income if it will compete with the expensive programs of satellite media. |
SCIMA