haku: @journal_id 698 / yhteensä: 117
viite: 94 / 117
Tekijä: | Maier, O. |
Otsikko: | Positionspapier zum finanziellen Aspekt der 20.00-Uhr-Grenze fur Fernsehwerbung im offentlich- rechtlichen Rundfunk) (A standpoint towards the 20.00 hour time limit on advertisement in television) |
Lehti: | Media Perspektiven
1990 : NR. 6, p. 364-369 |
Asiasana: | |
Vapaa asiasana: | television advertising, Federal Republic of Germany |
Kieli: | eng |
Tiivistelmä: | The article takes side with those who want to abolish the ban of publicity in TV after 20.00 hour and beyond 20 minutes a day. The main arguments are that the share of TV in total publicity outlay is in FRG low relative to other countries and therefore there is a huge untapped market potential, and second that viewers are not against publicity in general but against lengthy and dull publicity. |
SCIMA