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| Tekijä: | Kruse, J. |
| Otsikko: | Sport-Kurzberichte im Fernsehen und wirtschaftliche Interessen (Sport short announces in TV and economic interests) |
| Lehti: | Media Perspektiven
1990 : NR. 1, p. 1-10 |
| Asiasana: | |
| Vapaa asiasana: | sports industry, television |
| Kieli: | eng |
| Tiivistelmä: | Sport short announces in TV influence the attendance of sport events, of full transmissions of the said events. The article investigates these impacts. It turns out that short announces are beneficial, or at least not harmful to live or TV-mediated sport event attendance and also improve the efficiency of sport sponsoring and other type of publicity. |
SCIMA