haku: @journal_id 698 / yhteensä: 117
viite: 19 / 117
| Tekijä: | Gleich, U. Groebel, J. |
| Otsikko: | ARD-Forschungsdienst Methoden der Werbewirkungsforschung |
| Lehti: | Media Perspektiven
1993 : No.6, p. 299-302 |
| Asiasana: | |
| Vapaa asiasana: | ADVERTISING, ADVERTISING EFFECTIVENESS, TELEVISION ADVERTISING, INDIVIDUAL BEHAVIOUR |
| Kieli: | ger |
| Tiivistelmä: | We are still lacking methods for defining an ideal combination of advertising functions, for placing commercials, and for choosing target groups in broadcast advertising. The authors explain a study which has been made under laboratory conditions in order to learn more about the effectiveness of tv advertising. |
SCIMA