haku: @indexterm GOALS / yhteensä: 117
viite: 70 / 117
| Tekijä: | Jones, D. |
| Otsikko: | Setting promotional goals: a communications' relationship model |
| Lehti: | Journal of Consumer Marketing
1994 : VOL. 11:1, p. 38-49 |
| Asiasana: | MODELS GOALS COMMUNICATION |
| Kieli: | eng |
| Tiivistelmä: | Research indicates that formalized goal setting may be the exception more than rule, highlighting the need for continued efforts in goal-setting techniques and implementation. Ironically, promotional communication goals may be more necessary than ever with increasing competition and increases in non-advertising promotional techniques, such as couponing and other point-of-sale techniques. Increased attention is on how all marketing efforts build and maintain relationships with customers. |
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