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| Tekijä: | Peterman, M. L. |
| Otsikko: | The effects of concrete and abstract consumer goals on information processing |
| Lehti: | Psychology & Marketing
1997 : SEP, VOL. 14:6, p. 561-583 |
| Asiasana: | CONSUMERS GOALS DATA MANAGEMENT CONSUMPTION PRODUCTS SERVICE |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates the implications of adopting abstract and concrete purchase goals over several stages of information processing. At the acquisition stage, goals guide information exposure, inducing tendencies to engage in attribute-based or brand-based elaboration. During encoding goals influence the level at which information is encoded, causing it to be more attribute-level or conceptual in nature. Under certain conditios goals may continue to guide product-related thinking through successive generations of product judgements. |
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