haku: @indexterm Media selection / yhteensä: 118
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| Tekijä: | Oehler, T. |
| Otsikko: | From party rule to rating rule: Advertising and media market Hungary. |
| Lehti: | Markenartikel
1993 : AUG, VOL. 55:8, p. 394,396-397 |
| Asiasana: | ADVERTISING MARKET STRUCTURE MEDIA SELECTION INVESTMENT HUNGARY |
| Kieli: | eng |
| Tiivistelmä: | The values of public service broadcasting and the need for commercial broadcasting have become accepted by all main social forces, including the parties represented in parlia- ment. Three years after the start of transition process in Hungary theory and practice do not necessarily match in media-politics, several disagreements especially concerning broadcasting policy and law cannot be overshadowed by a general acceptance of the market as the adeguate regulatory mechanism in the field of media. |
SCIMA