haku: @indexterm Media selection / yhteensä: 118
viite: 57 / 118
| Tekijä: | Kozol, J. |
| Otsikko: | Kids as commodities: The folly of for-profit schools |
| Lehti: | Business and Society Review
1993 : WINTER, 84, p. 16-20 |
| Asiasana: | TELEVISION ADVERTISING MEDIA SELECTION CHILDREN |
| Kieli: | eng |
| Tiivistelmä: | Whittle's commercials for Snickers, Burger King, and other products, shown in 10,000 schools, are required viewing for almost 8 million students daily. Under the contract that school districts sign, 90 percent of the children in a school must watch the program 90 percent of the time, each of the programs must be watched in its entirety, a show cannot be interrupted, and the teacher does not have the right to turn it off. In return for twelve minutes of students' time each day, schools get loan of a satellite dish and television sets for each classroom. Because the students are obliged by law to be in school, and because the schools that have accepted Whittle's contract are obliged to show the ads, Whittle offers advertisers an audience that is forced to watch these advertisements almost every day. The deal is terrific for the advertisers. |
SCIMA