haku: @indexterm Media selection / yhteensä: 118
viite: 40 / 118
| Tekijä: | Carlson, P. J. Davis, G. B. |
| Otsikko: | An investigation of media selection among directors and managers: from "self" to "other" orientation. |
| Lehti: | Mis Quarterly
1998 : SEP, VOL. 22:3, p. 335-358 |
| Asiasana: | Media selection Directors Executives Managers |
| Kieli: | eng |
| Tiivistelmä: | The study investigates the media selection behavior of directors (executives) and managers through the use of multiple methods. The findings indicate the directors were more "self"-oriented in their media choices, more often choosing media based on access/ease of use criteria, while the managers were more "other" oriented, more often making choices based on media richness/social presence criteria. |
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