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| Tekijä: | Nataraj, S. Lee, J. |
| Otsikko: | Dot-Com Companies: Are They All Hype? |
| Lehti: | SAM Advanced Management Journal
2002 : SUMMER, VOL. 67:3, p. 10-14 |
| Asiasana: | INTERNET COMPANIES ELECTRONIC COMMERCE MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Without a doubt, the advent of electronic commerce is ushering in an era of massive change in retailing. No longer principally the domain of business-to-business commerce, the Internet has launched a new retail avenue. Some companies use this avenue exclusively (pure- plays), and some (click-and-mortar) use it to supplement their brick-and-mortar facilities. A successful e- commerce strategy must be tailored to the business using it - what the company sells, who buys it, how the buying decision is made, how the business will receive payment, from whom, etc. Nothing attests as strongly to the importance of careful research and planning than the dot-corn meltdown in 2000 and 2001. The high failure rate suggests that click-and-mortar strategies may have an edge over pure-plays in the retail world. |
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