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| Tekijä: | Domke-Damonte, D. Levsen, V. B. |
| Otsikko: | The Effect of Internet Usage on Cooperation and Performance in Small Hotels |
| Lehti: | SAM Advanced Management Journal
2002 : SUMMER, VOL. 67:3, p. 31-39 |
| Asiasana: | INTERNET PERFORMANCE APPRAISAL HOTEL AND CATERING INDUSTRY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The authors of the article answer the questions whether in a competitive environment with many big players, how can small business use their resources most effectively and can the Internet help them cooperate despite their go- it-alone ethic. A study of small hotels in one South Carolina region suggested an important role for the Internet in activities such as providing access to an affluent customer base, an efficient marketing channel, low transaction costs, and wider market knowledge, among other pluses. Internet usage seemed positively related to the hotels' competitive moves and performance but not to any cooperative moves. Outside factors, such as the local environment and personal relationships, may play a more important role here. |
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