haku: @indexterm Media selection / yhteensä: 118
viite: 30 / 118
| Tekijä: | Peacock, J. |
| Otsikko: | The benefits of synergy: moving money into radio |
| Lehti: | Admap
2004 : VOL. 39:11, p. 24-27 |
| Asiasana: | Advertising Media selection Radio industry Synergy |
| Kieli: | eng |
| Tiivistelmä: | The article concentrates to examine how radio works with other media. The author reports the results of a RAEL study that found radio to be extremely powerful in synergy with other media. |
SCIMA