haku: @indexterm Media selection / yhteensä: 118
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Tekijä: | Edwards, J.P. |
Otsikko: | The impact of new technology on consumer behaviour |
Lehti: | Admap
2005 : VOL. 40:2, p. 44-46 |
Asiasana: | Consumer behaviour Media selection Technology Trends |
Kieli: | eng |
Tiivistelmä: | The article looks at four key trends which have been caused by technology and how those have affected consumers and their behaviour. |
SCIMA