haku: @indexterm Media selection / yhteensä: 118
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Tekijä: | Kliger, J. |
Otsikko: | The power of magazines |
Lehti: | Admap
2005 : VOL. 40:4, p. 42-46 |
Asiasana: | Advertising Media selection Newspaper industry |
Kieli: | eng |
Tiivistelmä: | The paper explains how magazines must evolve if they are to profit from the changing media landscape. |
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